Retail & Consumer Products

An intelligent ERP for Retail Industry

The SAP for Retail offers a comprehensive reference solution to support the processes of a wholesaler. It is delivered with relevant business content, accelerators, and enablement services, helping reduce costs, decrease risks, and accelerate adoption during discovery, exploration, and realization activities.

Retail in Digital Future

The digital economy is disruptive. Wholesale distribution companies need strategic priorities that drive transformation into intelligent enterprises. SAP supports a reimagined set of end-to-end business scenarios that are part of a digital environment.

Strategic Priorities

Select a below to see strategic priority for your core/cross enterprise and it solution feature that can help your companies grow in these challenging times.

Core Enterprise

Customer Centric Merchandising

“Improve customer loyalty and increase conversion rates to drive repeat business and profitability”

Overcome business process and data silos and put the customer in the center of all merchandising decisions. Analyze, plan, and optimize merchandise, assortments, campaigns, prices, and promotions all driven by customer preferences.

Solution features:

Merchandising Intelligence
Product Design and Development
Merchandise and Assortment Planning
Pricing and Promotions

Digital Supply Chain

“Create transparent and customer-driven supply networks”

Anticipate demand and get the right products to stores and customers at the right time. With SAP solutions, retailers can optimally fulfill demand from anywhere.

Solution features:

Forecasting, Allocation, and Replenishment
Omnichannel Inventory and Order Response
Warehouse Management
Transportation Management
Track & Trace and Logistics Networks

Omnichannel Marketing

“Gain customer trust and get to know them and deliver personalized customer experiences to grow the relationships”Empower marketers to identify and capture customer data with consent, to build a single view of customer profile, gain deeper insights with machine learning to deliver individualized experiences that customers expect. Optimize marketing strategies with a centralized view of all marketing performance, test and simulate strategies and make real-time adjustments that maximizes the marketing ROI.

Solution features:

Single Customer View
Consent-Based Marketing
Marketing Execution

Omnichannel Customer Experiences

“Deliver a unified, superior customer experience throughout every interaction”

Using customer insight and real-time analytics, they can create personalized offers in context at the moment of decision. They can drive profitability and expand customer loyalty by providing exceptional service in store, online, and on mobile devices.

Solution features:

Commerce Management and Personalization
Retail Store Management
Omnichannel Sales Order Management
Customer Service
Customer Experience Management

Procurement Excellence

“Manage and operate global business networks”

Efficiently source, buy, or produce products by collaborating with a global network of business partners.

Solution features:

Sourcing and Contract Management
Supplier and Risk Management
Merchandise Buying
Indirect Buying
Invoice and Pay

Cross Enterprise

Human Resources

“Support the new world of internal ecosystem”

Enable growth and sustainability by providing choice in the delivery of HR processes and services. Couple global capabilities, integration, and real-time insight with mobile-device support to drive greater value, increase employee and customer satisfaction, and improve business performance.

Solution features: